In the early twentieth century, most marriages are still arranged marriages, and nobody really something to say about the union. The mood of the time was that there were few dissenters. The patterns of life were more or less defined in advance and just trying to challenge them. .

In the generation after the war, the progressive abolition of customs help, free will has emerged in the choice of a spouse even if the advice of the family was crucial. Many people who chose that time for a marriage of circumstance, which does not prevent them from experiencing love with a capital margin of this union declared.

The sphere of possibilities has so dramatically expanded resulting in a form of freedom unimaginable to our ancestors. This has led to strengthening theory of constructivism, where everyone is somehow the artist’s life where he can draw it as he wishes, give him the forms, tones and colors he wants.

It assists in the 70 and 80 to an explosion in the number of singles. The first trips for singles and dating services are emerging. The single, once marginalized and rejected are watched closely by marketers saw this as a new target consumers.

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